Liquid Apparel will drop its latest apparel line – Team Liquid x Naruto Shippuden today! For fans of the famous esports team and iconic Shonen Jump title alike this collection offers beautifully crafted pieces that show off your support for both of your faves.
This collaboration allows both Team Liquid and Viz Media to grow their audiences in new markets. Team Liquid wants to reach fans beyond esports, and Viz Media is excited by the gaming and esports space. This is just the latest high-profile partnership for Liquid Apparel, which’ve already collaborated with Marvel Entertainment, tokidoki, and Stance. But the best part of this collaboration is that it’s a celebration of both TL and Naruto’s 20-year anniversaries. Both are legacy brands in their respective industries, and with anime’s resonance in gaming culture, it felt natural that these two massive entities would eventually come together.
Alexander Lee, Sr. Licensing Manager at VIZ Media, said: “With both brands celebrating our respective 20th anniversaries, this is the perfect time to team up. Anime and esports fashion is constantly evolving and we are ecstatic to be an integral part of this unique collaboration.”
But if there isn’t something you like in this collection, Liquid Apparel will produce additional Naruto Shippuden collections in the future, but for now, they will be exclusively available in the United States. While Team Liquid is a global organization with fans across the world, licensing laws prohibit the sale of these items in other countries.
Mike Milanov, Chief Business Development Officer at Team Liquid, said: “Team Liquid’s goal is to continue excelling in the world of apparel and innovative co-branded programs. We know gaming constantly crosses paths with other industries and cultures—especially anime. Like our fans, we love anime, and Naruto is one of the most successful anime franchises of all time. We couldn’t be more excited to announce this strategic partnership to our fans.”
Among other pieces, it includes Leaf Village Denim Jacket, Jonin-inspired Leaf Village Parka, Naruto vs Sasuke Cargo Joggers, Rogue Ninja Hat, Stylized hoodies, long sleeve shirts, and short sleeve tees. You can find the entire collection is available only at TL.GG/store.
Kate is co-founder, EIC, and CCO of BWT. She’s also a Certified Rotten Tomatoes Critic, host, and creator of our flagship podcast, But Why Tho? and Did You Have To?. She also manages all PR relationships for comics, manga, film, TV, and anime. She has an MA in Cultural Anthropology and Religious Studies focusing on how pop culture impacts society.