Insert Coin, a documentary focused on the history of Midway Games, releases on November 25 as part of Alamo Drafthouse’s Alamo On Demand Digital Release. It will also be shown in independent theaters nationwide.
Midway Games was an American video game developer and publisher known for the Mortal Kombat series, Rampage, Spy Hunter and NBA Jam, and for their simple mantra: “There are no rules.”
Director Joshua Tsui takes viewers on a ride with the studio responsible for introducing industry-defining video games that earned over a billion dollars at arcades and remain cultural touchstones.
Insert Coin is Tsui’s love letter to Midway Games, having previously worked on the Mortal Kombat franchise with the studio and even being featured as the face of Liu Kang in Mortal Kombat IV. Tsui is a graduate of Columbia’s film school, and led efforts to introduce digitized video technology to the gaming industry.
“Insert Coin is the culmination of my work in and passion for the gaming industry blended with my love for visual storytelling,” said Tsui. “It truly is my love letter to the early days of Midway and how it influenced the transition from classic coin-operated games to ushering in a new generation of console gaming.”
The documentary features interviews with past team members, including Eugene Jarvis, Mark Turmell, John Tobias, George Petro and more. It also features industry insiders such as Carly Kocurek and Ernest Cline, who is most well-known for his work on Ready Player One.
Insert Coin looks at the rise and fall of Midway Games and everything in-between – from the personalities who brought Scorpion and Sub-Zero into the cultural zeitgeist to the games that introduced the iconic characters in the first place. Insert Coin is the definitive look at one of the most important contributors to gaming history.