Indie games label Fellow Traveller held their second annual LudoNarraCon at the end of April with a great deal of success. Building on the accomplishments of the 2019 event, LudoNarraCon 2020 aired live on Steam as a global digital festival celebrating narrative video games with a roster of independent games, playable demos, and thoughtful panels featuring many industry veterans.
This year’s event saw 940,000 unique attendees on the event page, up from 2019’s 850,000. Participants saw approximately 20,000 visitors each to their individual store pages.
42 developers exhibited games with content from around the world and unreleased games saw an average of 3,000 wishlist adds during the event. 14 panels ran live and looped afterward, achieving 1.4 million unique viewers across all platforms.
Event banners on Steam received over 61 million impressions, up from 2019’s 13.5 million impressions, and demos averaged 4,624 activations with an average of 2,000 actual players over the playable period. Plus, the top three attendee locations after the United States were China, Russia, and Brazil.
Fellow Traveller plan to build even further on this year’s massive success, as they have already begun planning LudoNarraCon’s 2021 edition.