In a press release today, the Call of Duty World League (CWL) shared that Johanna Faries will serve as the league Commissioner of Call of Duty Esports after previously being named Head of Call of Duty Esports. Johanna Faries has been recognized by AdWeek and FORTUNE for her work as a trailblazer and influential force within the sports community. As one of the 30 Most Powerful Women in Sports, Faries joins the ranks of female innovators, such as Alex Morgan and Alexys Feaster, who are changing the game and world of sports for fans and brands alike. FORTUNE’s 40 Under 40 also recognizes Johanna as one of the most influential young people in business.
In a Q&A on the Activision Games Blog, Faries details how the title change connects to the new league’s current progress:
“During my initial phase on the job, my team’s focus was really on setting a new product vision for Call of Duty as a city-based franchised league and to design an experience that we believe can grow to become one of the biggest sports leagues on the planet. Now that we have begun to sell franchises to ownership groups all over the world, it’s less about going from a white sheet of paper to what we have shaped now, and more about operating and managing this competitive ecosystem in a best-in-class way.”
The former NFL VP also explained the future of the CWL:
“We plan to launch next year, so 2020 is a big moment for all of us. To date, we have announced seven teams for the league: Atlanta, Dallas, Los Angeles, Minnesota, New York, Paris, and Toronto and they all bring with them world class vision and insight that will supercharge this space. We are also working closely with the Call of Duty franchise team and studio partners to continue to think big about how we can innovate around the competitive experience, with an eye toward being the best league in the world.”
Our ambition is quite large, but it’s also what gets us up every day feeling so energized by the potential scale of what Call of Duty esports can deliver. It’s a rush that can feel scary at times, but that thrill is typically where greatness can happen. I feel honored to be a part of it.
For more on the role change the the progress of the new league, read the latest blog post here.