This week talk about the face of Marvel Comics and the most internationally lucrative heroes: Spider-Man. Created by Stan Lee and Steve Ditko, Peter Parker’s alter ego first appeared in 1962 and has been spinning webs and saving New York ever since. From comic books and video game to the big screen, and public service campaigns, Spider-Man has been everywhere and chances are you know at least a little of his story. We track the success of the character in history and ultimately talk about the literal universe that has been created around him, with characters like Spider-Gwen, Miles Morales, and Silk keeping the legacy going. As we work through the But Why Thos, we realize quickly that what makes Spidey, well super, is Peter Parker, and his success is deeply rooted in the ability of audiences to easily relate to the character.